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Bachelor of Arts with Honours in Creative Advertising and Media Design
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Effects of selfie culture on standard of beauty amongst young Hong Kong women
Explore Hong Kong young adults' perception of Big Waster social media campaigns of environmental protection = 探討香港年輕人對「大嘥鬼」社交媒體環保企劃宣傳的看法
MockChiller mocktail by Summi Group = MockChiller 果味特飲 by Summi Group
The impact of celebrity-product gender incongruity on female consumers' brand evaluation = 廣告代言名人與產品性別不一致對女性消費者品牌評價的影響
The use of music, lyrics and jingle in snack industry TVC = 歌詞在零食電視廣告中的應用
Xiqu Centre : a whole new experience of Cantonese Opera 戲曲中心 : 不一樣的戲曲體驗
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2023
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advertising
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advertising characters
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advertising campaigns
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beauty culture
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beverages
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branding (marketing)
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consumers - attitudes
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environmental protection
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feminine beauty (aesthetics)
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music in advertising
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operas, Chinese
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sex role
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snack food industry
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stereotypes (social psychology) in advertising
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television advertising
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young adults
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