Details
Record ID
assca:195
Title
Explore Hong Kong young adults' perception of Big Waster social media campaigns of environmental protection = 探討香港年輕人對「大嘥鬼」社交媒體環保企劃宣傳的看法
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Ng, Wing Tung 伍咏彤 (creator)
Lam, Sui Kwong Sunny 林萃光 (supervisor) 
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2023
Abstract
本研究探討香港年輕人對「大嘥鬼」社交媒體環保企劃宣傳的看法。研究分析了「大嘥鬼」社交媒體企劃中使用的策略，以及這些策略如何構成年輕人的環保意識。結果顯示，年輕人普遍對「大嘥鬼」的企劃帖文給予正面評價。帖文中的第一人稱手法、吉祥物代言及實時營銷策略成功提升了年輕人的環保意識，但部分年輕人認為在日常生活中實踐環保行為仍然存在困難。
Type of Resource
PDF
Language
English
Physical Description
1 page.
Keywords
advertising characters; environmental protection; young adults
Access Eligibility
Public Access
Permanent Link