Record Details
Record ID
assca:249
Title
Mil Mill 喵坊 : Mil for 未來 = Mil Mill : Mil for Future
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Fan, Chun Lok 范俊樂 (group member)
Lai, Chun Kit 黎俊杰 (group member)
Li, Ka Wing 李嘉穎 (group member)
Sung, Hiu Kay Ronnie 宋曉祈 (group member)
Zeng, Rongxing 曾榮幸 (group member)
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2024
Abstract
Mil Mill是香港首間紙包飲品盒回收廠及教育中心。隨著香港固體垃圾收費即將實施，創作團隊希望透過廣告計劃宣揚可持續回收習慣，通過「喵住賞」App 帶出「回收就係『撳』簡單」的概念，並透過流動宣傳教育車，指導大眾正確分類及回收技巧，鼓勵將回收行為融入日常生活。廣告計劃旨在提高Mil Mill的品牌知名度，讓參與者對品牌留下深刻印象，建立品牌與公眾的連繫。
Type of Resource
Image
Language
Chinese
Physical Description
This work includes 4 image files.
Keywords
branding (marketing); advertising campaigns; recycling industry
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:250
Title
Mil Mill 喵坊 : Mil for 未來 = Mil Mill : Mil for Future - img1
Collection
A&SS Creative Arts Student Works
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link