Record Details
Record ID
assca:256
Title
The Wax Can Memory Lab = The Wax Can 追憶實驗室
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Lin, Qianwen 林倩雯 (group member)
Lam, Shun Hang 林信恒 (group member)
Tse, Ka Ho 謝嘉豪 (group member)
Lai, Hon Him 黎瀚謙 (group member)
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2024
Abstract
The Wax Can Memory Lab是一個來自過去的神秘實驗室，致力於研究和重現各種來自回憶的氣味。只要點燃蠟燭，這種神奇的氣味能夠將人們帶到某個特定的場景之中，使人們能夠重新品味當時的感受與氣氛。

利用The Wax Can Memory Lab為主題，本廣告活動旨在向目標受眾傳達香薰蠟燭品牌The Wax Can的復古風格、氣味還原度高，以及氣味獨特等產品特性，目的是提高品牌的知名度、銷量和產品使用頻率。
Type of Resource
Image
Language
English
Physical Description
This work includes 4 image files.
Keywords
branding (marketing); advertising campaigns; candles
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:257
Title
The Wax Can Memory Lab = The Wax Can 追憶實驗室 - img1
Collection
A&SS Creative Arts Student Works
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link