Record Details
Record ID
assca:266
Title
CitiScent : give a piece of memory to the scent = 市聞香舍 : 為香味增添一份記憶
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Chow, Wing Tung 周潁潼 (group member)
Ho, Sze Wai 何詩慧 (group member)
Law, Ka Yu 羅加瑜 (group member)
Kwan, Lai Hing Wendy 關麗馨 (supervisor) 
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2024
Abstract
市聞香舍創立於2022年，是一個香港本土香水品牌。由於很多人對市聞香舍缺乏了解，甚至從未聽聞過品牌的存在，因此我們的創作團隊將利用一系列的廣告及宣傳活動來重塑品牌形象。透過重新設計包裝、規劃社交媒體互動、活動行銷及限定宣傳品，我們希望能增加大眾對市聞香舍的認識和興趣。我們將以圖像和文字來展示香港的四季與日夜，從而與觀眾建立情感聯繫，喚起他們對香港的記憶。
Type of Resource
Image
Language
English, Chinese
Physical Description
This work includes 5 image files.
Keywords
branding (marketing); advertising campaigns; perfumes
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:267
Title
CitiScent : give a piece of memory to the scent = 市聞香舍 : 為香味增添一份記憶 - img1
Collection
A&SS Creative Arts Student Works
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link