Record Details
Record ID
assca:272
Title
Scoop of joy = 快趣來一口
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Wong, Tsz Chung 王子聰 (group member)
Chui, Yu Him 徐語謙 (group member)
Leung, Yan Tao Joseph 梁恩陶 (group member)
Lee, Cheuk Wah 李焯華 (group member)
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2024
Abstract
創立於1972年，阿波羅是香港最具代表性的雪糕品牌之一。然而，由於市場競爭激烈、顧客口味改變等種種原因，阿波羅的品牌影響力與知名度正逐漸下降。為了深入分析阿波羅的發展歷程和市場定位，我們進行了問卷調查，也訪問了阿波羅的前線職員、專業人士及雪糕愛好者，了解到市場變化及消費者的需求。是次廣告主題定為Scoop Of Joy，旨在重塑品牌形象，透過商標、包裝、宣傳活動等策略，讓阿波羅重新成為消費者心目中的雪糕首選。
Type of Resource
Image
Language
English
Physical Description
This work includes 5 image files.
Keywords
branding (marketing); advertising campaigns; ice cream, ices, etc.
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:273
Title
Scoop of joy = 快趣來一口 - img1
Collection
A&SS Creative Arts Student Works
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link