Record Details
Record ID
assca:278
Title
Lam Tsuen Honey = 林村蜜蜂王
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Choy, Hoi Yan 蔡凱恩 (group member)
Hung, Sau Yi 洪秀兒 (group member)
Lau, Shuk Yi 劉淑怡 (group member)
Leung, Kam Hang 梁錦杏 (group member)
Cheung, Tsz Kiu 張芷橋 (group member)
Kwan, Lai Hing Wendy 關麗馨 (supervisor) 
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2024
Abstract
林村蜜蜂王致力於製造100%天然純正的蜜糖，滿足都市人對健康的需求。林村為品牌的名稱，以新形象運用林村許願樹的元素，透過不同媒體，如影片、戶外廣告、展覽和社交媒體等，鞏固品牌形象。這次廣告宣傳計劃以「林村神仙」的幽默手法表達品牌價值和產品特點，希望可以吸引更多人關注健康。
Type of Resource
Image
Language
English, Chinese
Physical Description
This work includes 4 image files.
Keywords
branding (marketing); advertising campaigns; honey
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:279
Title
Lam Tsuen Honey = 林村蜜蜂王 - img1
Collection
A&SS Creative Arts Student Works
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link