Record Details
Record ID
assca:283
Title
The fatigue elimination plan = 疲勞終結計劃
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Wang, Qin 王沁 (group member)
Chai, Xinyi 柴心怡 (group member)
Hu, Mengyan 胡夢妍 (group member)
Wei, Jin 魏晉 (group member)
Fu, Jiatong 付嘉桐 (group member)
Kwan, Lai Hing Wendy 關麗馨 (supervisor) 
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2024
Abstract
當今香港社會，疲勞已成為人們的常態，可能是因為工作、運動，甚至是炎熱的天氣。作為日本銷量第一的能量飲品，力保健所含的牛磺酸能夠有效地幫助人們終結疲勞。我們通過重塑品牌形象和線上線下營銷等活動，向香港市民推廣「疲勞終結計劃」，呼籲人們正視疲勞，積極參與計劃，與力保健一起終結疲勞！
Type of Resource
Image
Language
English, Chinese
Physical Description
This work includes 4 image files.
Keywords
branding (marketing); advertising campaigns; energy drinks
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:284
Title
The fatigue elimination plan = 疲勞終結計劃 - img1
Collection
A&SS Creative Arts Student Works
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link