Details
Record ID
assca:690
Title
Adapting promotional tactics : using advertising from England Premier League for revitalizing Hong Kong’s football landscape
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Cheung, Sin Chun 張善俊 (creator)
Lau, Chun Man Ivan 劉俊珉 (supervisor) 
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2025
Abstract
英格蘭超級足球聯賽作為世界頂級聯賽，為香港本地聯賽提供了可參考的創新宣傳方法。

本文探討了結合線上與線下宣傳手法，設計針對非球迷及球迷的多元化宣傳策略，旨在振興香港足球將其發展為主流娛樂活動。
Type of Resource
Image
Language
English
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link