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intangible property - valuation
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Theses and Dissertations (HKMU)
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Title
The relationship between brand value and firm performance: a comprehensive assessment
Contributor
Chow, Kin Fung 周健鋒
Au, Kai ming Alan 區啟明
Yeung, Chi-hei Matthew 楊志熙
School / Unit
Lee Shau Kee School of Business and Administration (B&A)
Date
Jul 2025
Access Eligibility
HKMU Users Only
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Type of Work
Thesis & Dissertation
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School / Unit
Lee Shau Kee School of Business and Administration (B&A)
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Program
Doctor of Philosophy (PhD)
(1)
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Date
2025
(1)
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Type of Resource
PDF
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Language
English
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Keywords
branding (marketing)
(1)
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corporations - valuation
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organizational effectiveness
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