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Title
The relationship between brand value and firm performance: a comprehensive assessment
Contributor
Chow, Kin Fung 周健鋒
Au, Kai ming Alan 區啟明
Yeung, Chi-hei Matthew 楊志熙
School / Unit
Lee Shau Kee School of Business and Administration (B&A)
Date
Jul 2025
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HKMU Users Only

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  • intangible property - valuation (1) + -
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