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Doctor of Philosophy (PhD)
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Lee Shau Kee School of Business and Administration (B&A)
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Title
The relationship between brand value and firm performance: a comprehensive assessment
Contributor
Chow, Kin Fung 周健鋒
Au, Kai ming Alan 區啟明
Yeung, Chi-hei Matthew 楊志熙
School / Unit
Lee Shau Kee School of Business and Administration (B&A)
Date
Jul 2025
Access Eligibility
HKMU Users Only
Title
The rise of the inventive capacity of Chinese firms : an invention-based view
Contributor
Jimenez-Moro, Eduardo Jesus
Au, Kai ming Alan 區啟明
School / Unit
Lee Shau Kee School of Business and Administration (B&A)
Date
Feb 2024
Access Eligibility
HKMU Users Only
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Type of Work
Thesis & Dissertation
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Collection
Theses and Dissertations (HKMU)
(2)
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Date
2025
(1)
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2024
(1)
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Type of Resource
PDF
(2)
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Language
English
(2)
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Keywords
branding (marketing)
(1)
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corporations - valuation
(1)
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intangible property - valuation
(1)
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intellectual property
(1)
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organizational effectiveness
(1)
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patents
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technological innovations
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