- Title
- The impact of celebrity-product gender incongruity on female consumers' brand evaluation = 廣告代言名人與產品性別不一致對女性消費者品牌評價的影響
- Contributor
- Chung, Wai Han 鍾蔚嫻
- School / Unit
- School of Arts and Social Sciences (A&SS)
- Date
- 2023
- Access Eligibility
- Public Access