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Master of Philosophy (MPhil)
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Bachelor of Arts with Honours in Creative Advertising and Media Design
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branding (marketing)
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advertising characters
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(1 - 6 of 6)
Title
Effects of selfie culture on standard of beauty amongst young Hong Kong women
Contributor
Sarkar, Prabrisha
Lau, Man Ying Janet 劉文英
School / Unit
School of Arts and Social Sciences (A&SS)
Date
2023
Access Eligibility
Public Access
Title
Feel the roly poly = Feel 不倒不是 Feel 不到
Contributor
Fan, Siqi 范思琦
Gan, Ge 甘戈
Pang, Yat Fung 彭一峰
Tong, Chak Lam 唐澤臨
Xiao, Wenli 肖雯莉
School / Unit
School of Arts and Social Sciences (A&SS)
Date
2023
Access Eligibility
Public Access
Title
The impact of celebrity-product gender incongruity on female consumers' brand evaluation = 廣告代言名人與產品性別不一致對女性消費者品牌評價的影響
Contributor
Chung, Wai Han 鍾蔚嫻
School / Unit
School of Arts and Social Sciences (A&SS)
Date
2023
Access Eligibility
Public Access
Title
The use of music, lyrics and jingle in snack industry TVC = 歌詞在零食電視廣告中的應用
Contributor
Mak, Hau Laam 麥巧嵐
School / Unit
School of Arts and Social Sciences (A&SS)
Date
2023
Access Eligibility
Public Access
Title
Xiqu Centre : a whole new experience of Cantonese Opera 戲曲中心 : 不一樣的戲曲體驗
Contributor
Ng, Wai Ying 吳蕙瑩
Liu, Yongxin 劉詠欣
Wang, Minjun 王旻君
Luo, Baiyun 羅白雲
Pun, Wing Yi 潘穎怡
School / Unit
School of Arts and Social Sciences (A&SS)
Date
2023
Access Eligibility
Public Access
Title
拾 = Tenth
Contributor
Tang, Shing Kwong 鄧成廣
Cheng, Wing Ho 鄭頴浩
Lai, Chi Wai 賴持衛
Lee, Siu Lun 李兆麟
School / Unit
School of Arts and Social Sciences (A&SS)
Date
2021
Awards
創意藝術大獎, 香港公開大學創意藝術畢業展, 2021 (香港公開大學. 人文社會科學院. 創意藝術學系)
Access Eligibility
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Type of Work
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Collection
A&SS Creative Arts Student Works
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School / Unit
School of Arts and Social Sciences (A&SS)
(6)
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Department
Department of Creative Arts
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Date
2023
(5)
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2021
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PDF
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Language
English
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Chinese
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Awards
香港公開大學創意藝術畢業展
(1)
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Keywords
advertising
(2)
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advertising - psychological aspects
(1)
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beauty culture
(1)
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body image
(1)
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consumer behavior
(1)
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consumers - attitudes
(1)
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feminine beauty (aesthetics)
(1)
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health education
(1)
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music in advertising
(1)
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operas, Chinese
(1)
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sex role
(1)
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snack food industry
(1)
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stereotypes (social psychology) in advertising
(1)
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television advertising
(1)
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友情
(1)
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恆久
(1)
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愛情
(1)
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獨一
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