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Title
The impact of celebrity-product gender incongruity on female consumers' brand evaluation = 廣告代言名人與產品性別不一致對女性消費者品牌評價的影響
Contributor
Chung, Wai Han 鍾蔚嫻
School / Unit
School of Arts and Social Sciences (A&SS)
Date
2023
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Public Access

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