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"School of Arts and Social Sciences A&SS"
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2023
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advertising - psychological aspects
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Title
The use of music, lyrics and jingle in snack industry TVC = 歌詞在零食電視廣告中的應用
Contributor
Mak, Hau Laam 麥巧嵐
School / Unit
School of Arts and Social Sciences (A&SS)
Date
2023
Access Eligibility
Public Access
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Date
Title
Facets
Access Eligibility
Public Access
(1)
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Type of Work
Final Year Project/Work
(1)
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Collection
A&SS Creative Arts Student Works
(1)
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School / Unit
School of Arts and Social Sciences (A&SS)
(1)
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Department
Department of Creative Arts
(1)
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Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
(1)
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Type of Resource
PDF
(1)
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Language
English
(1)
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Keywords
consumers - attitudes
(1)
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music in advertising
(1)
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snack food industry
(1)
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television advertising
(1)
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