It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
  • AWARDS
  • WORKS
      • ALL
      • SCHOOLS & OFFICES
          • SCHOOL OF ARTS AND SOCIAL SCIENCES
          • LEE SHAU KEE SCHOOL OF BUSINESS AND ADMINISTRATION
          • SCHOOL OF EDUCATION AND LANGUAGES
          • SCHOOL OF NURSING AND HEALTH STUDIES
          • SCHOOL OF SCIENCE AND TECHNOLOGY
          • LI KA SHING SCHOOL OF PROFESSIONAL AND CONTINUING EDUCATION (LiPACE)
          • LIBRARY
          • STUDENT AFFAIRS OFFICE
      • COLLECTIONS
  • ABOUT
Search
Advanced Search
Log In
繁
简
close×
  • Home
  • "School of Arts and Social Sciences A&SS" (x)
  • music in advertising (x)
  • Public Access (x)

Search results

Twitter logo Weibo logo Whatsapp logo Facebook logo Mail logo
  • Grid view
  • List view
(1 - 1 of 1)
Title
The use of music, lyrics and jingle in snack industry TVC = 歌詞在零食電視廣告中的應用
Contributor
Mak, Hau Laam 麥巧嵐
School / Unit
School of Arts and Social Sciences (A&SS)
Date
2023
Access Eligibility
Public Access

Sorted by

  • Relevance sort ascending
  • Date
  • Title

Facets

Type of Work
  • Final Year Project/Work (1) + -
Collection
  • A&SS Creative Arts Student Works (1) + -
School / Unit
  • School of Arts and Social Sciences (A&SS) (1) + -
Department
  • Department of Creative Arts (1) + -
Program
  • Bachelor of Arts with Honours in Creative Advertising and Media Design (1) + -
Date
  • 2023 (1) + -
Type of Resource
  • PDF (1) + -
Language
  • English (1) + -
Keywords
  • advertising - psychological aspects (1) + -
  • consumers - attitudes (1) + -
  • snack food industry (1) + -
  • television advertising (1) + -
Responsible Use of Electronic Resources
Internet Policy and Disclaimer
© Hong Kong Metropolitan University. All Rights Reserved.