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Bachelor of Arts with Honours in Creative Advertising and Media Design
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Chinese
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(1 - 8 of 8)
CASETiFY x Disney Villains : awaken the villain in me = CASETiFY x Disney Villains : 喚醒我的反派人格
Effects of selfie culture on standard of beauty amongst young Hong Kong women
Explore Hong Kong young adults' perception of Big Waster social media campaigns of environmental protection = 探討香港年輕人對「大嘥鬼」社交媒體環保企劃宣傳的看法
Leung So Kee : reverse the rain, create the ego = 梁蘇記 : 顛倒晴雨之美, 打造個性印記
MockChiller mocktail by Summi Group = MockChiller 果味特飲 by Summi Group
The impact of celebrity-product gender incongruity on female consumers' brand evaluation = 廣告代言名人與產品性別不一致對女性消費者品牌評價的影響
The use of music, lyrics and jingle in snack industry TVC = 歌詞在零食電視廣告中的應用
Xiqu Centre : a whole new experience of Cantonese Opera 戲曲中心 : 不一樣的戲曲體驗
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作品类型
Final Year Project/Work
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系列 / 集 / 库
A&SS Creative Arts Student Works
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学院 / 部门
School of Arts and Social Sciences (A&SS)
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学系
Department of Creative Arts
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日期
2023
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资源类型
PDF
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Image
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Video
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Mixed
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语言
English
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No Linguistic Content
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关键词
branding (marketing)
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advertising
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advertising characters
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advertising - psychological aspects
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advertising campaigns
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beauty culture
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beverages
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consumer behavior
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consumers - attitudes
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decoration and ornament
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environmental protection
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feminine beauty (aesthetics)
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music in advertising
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operas, Chinese
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sex role
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smartphones
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snack food industry
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stereotypes (social psychology) in advertising
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television advertising
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umbrella industry
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