酮享Bakery是本地品牌「酮福堂」的廣告活動企劃。活動透過推廣王牌產品 "生酮蛋白方包"，不只能夠提升品牌知名度，還帶出與家人和朋友分享「酮福堂」的生酮食品的樂趣。
企劃的主要目標受眾是25-45 歳的已婚丶有孩子或無孩子的女性。而次要目標受眾則是18-24 歲的年輕女性。企劃的時間將從2026 年3 月15 日至4 月23 日，涵蓋復活節假期。
企劃包括新設計的吉祥物、產品包裝、快閃店、產品促銷、社群媒體貼文和媒體廣告。它旨在提升「酮福堂」品牌在目標受眾中的知名度，並向大眾介紹和推廣生酮飲食的好盧，提高大眾對生酮飲食的認知。
酮享Bakery (Keto Joy Bakery) is an advertising campaign for the local brand “FnH Keto Diet”. By promoting the hero product “Keto High Protein Bread”, the campaign not only makes known the brand but also brings out the joy of shoring FnH Keto Diet's ketogenic foods with family and friends.
The primary target audience of this campaign are females aged 25-45, married with kids or without kids. While the second target audience are young females aged 18-24. The proposed campaign period will span from March 15 to April 23, 2026 covering the Easter holiday.
The campaign includes a newly designed mascot, product packaging, pop-up events promotional items, social media posts and media advertisements. It aims to increase brand awareness of FnH Keto Diet brand for target audiences, and introduce and promo the benefits of ketogenic diet to the public and raise their awareness of it.
