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"School of Arts and Social Sciences A&SS"
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Bachelor of Arts with Honours in Creative Advertising and Media Design
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BeCandle : Home Scent = BeCandle : 家 • 香
CASETiFY x Disney Villains : awaken the villain in me = CASETiFY x Disney Villains : 喚醒我的反派人格
Feel the roly poly = Feel 不倒不是 Feel 不到
Mindful Sparks : to spark your mind
MockChiller mocktail by Summi Group = MockChiller 果味特飲 by Summi Group
The impact of celebrity-product gender incongruity on female consumers' brand evaluation = 廣告代言名人與產品性別不一致對女性消費者品牌評價的影響
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Final Year Project/Work
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系列 / 集 / 庫
A&SS Creative Arts Student Works
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School of Arts and Social Sciences (A&SS)
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Department of Creative Arts
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2023
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Image
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Chinese
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branding (marketing)
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advertising
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advertising campaigns
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advertising characters
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beverages
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body image
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candles
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consumer behavior
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decoration and ornament
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health education
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non-alcoholic beverages
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sex role
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smartphones
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stereotypes (social psychology) in advertising
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