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Mindful Sparks : to spark your mind - video1
Mindful Sparks : to spark your mind - video2
Record Details
Record ID
assca:162
Title
Mindful Sparks : to spark your mind
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Cheng, Yueqing 程月清 (group member)
Li, Tsun Hang 李浚亨 (director, producer)
Ma, Chun Hin 馬俊軒 (group member)
Tang, Sze Man 鄧詩敏 (producer)
Tso, Wan Shu 曹允舒 (director)
Ng, Lai Sim Terry 吳麗嬋 (supervisor) 
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2023
Abstract
Mindful Sparks是本地出品的有汽健康飲品，以酒樽的外形和零酒精的成分，讓消𥄱者在社交場合中既可享受盡情暢飲的樂趣，又無醉倒傷身的顧慮。由於品牌歷史較短，知名度低，創作團隊特別為Mindful Sparks重新設計包裝，並透過短片廣告、活動行銷、社交媒體內容及銷售點宣傳品，增加消𥄱者對Mindful Sparks的認識和興趣，鼓勵他們做個精明又健康的飲家。
Type of Resource
Video
Language
English, Chinese
Physical Description
This work includes 2 video clips.
Keywords
branding (marketing); non-alcoholic beverages
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:163
Title
Mindful Sparks : to spark your mind - video1
Collection
A&SS Creative Arts Student Works
Physical Description
1 minute 8 seconds.
Access Eligibility
Public Access
Permanent Link