Record Details
Record ID
assca:167
Title
柳屋 : 年輕人的《生髮寶典》 = Yanagiya : hair growth secret book for youth
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Li, Na 黎娜 (group member)
Luo, Hengyu 羅恆玉 (group member)
Xu, Yezi 許燁梓 (group member)
Zheng, Suiqi 鄭穗岐 (group member)
Lin, Qiting 林綺婷 (group member)
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2023
Abstract

脫髮已不是中老年人的專利，就算年輕人都會面對脫髮的困擾。柳屋髮根營養液 (YANAGIYA Hair Tonic) 是日本歷史悠久的生髮產品，功效得到廣泛認可。

本廣告計劃以「生髮寶典」的概念將品牌推廣至香港的年輕人市場，構建其當地語系化形象，目的是提高大眾對脫髮年輕化的認知，並展示柳屋對解決脫髮問題的功效。

Type of Resource
Video
Language
Chinese
Physical Description
This work includes 3 video clips.
Keywords
branding (marketing); hair growth stimulants
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:170
Title
柳屋 : 年輕人的《生髮寶典》 = Yanagiya : hair growth secret book for youth - video2
Collection
A&SS Creative Arts Student Works
Physical Description
24 seconds.
Access Eligibility
Public Access
Permanent Link