Record Details
Record ID
assca:196
Title
Xiqu Centre : a whole new experience of Cantonese Opera 戲曲中心 : 不一樣的戲曲體驗
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Ng, Wai Ying 吳蕙瑩 (group member)
Liu, Yongxin 劉詠欣 (group member)
Wang, Minjun 王旻君 (group member)
Luo, Baiyun 羅白雲 (group member)
Pun, Wing Yi 潘穎怡 (group member)
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2023
Abstract
本宣傳計劃旨在喚起年輕人對粵劇的關注和興趣，從而增加西九文化區戲曲中心的觀眾客群和入場人次。計劃以 「不一樣的戲曲體驗」為主題，結合傳統粵劇與創新科技及潮流元素，透過 3D 戶外屏幕廣告、地鐵互動體驗區、社交媒體遊戲廣告、內容行銷及戶外海報，吸引年輕人參加戲曲中心開放日活動 「戲曲中心嘉年華」，在連串獨特又有趣的節目中參觀戲曲中心的嶄新設施，感受粵劇藝術的精彩與趣味。
Type of Resource
Image
Language
No Linguistic Content
Physical Description
This work includes 4 image files.
Keywords
advertising; operas, Chinese
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:198
Title
Xiqu Centre : a whole new experience of Cantonese Opera 戲曲中心 : 不一樣的戲曲體驗 - image2
Collection
A&SS Creative Arts Student Works
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link