Record Details
Record ID
assca:288
Title
Taste of a century, passing on the essence = 百年滋味 , 延續美好
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
You, Binglin 游炳麟 (group member)
Cheng, Jiaxin 成嘉欣 (group member)
Luk, Sau Fan 陸秀芬 (group member)
Man, King Fai 文景暉 (group member)
Tong, Kei Na 唐姬娜 (group member)
Kwan, Lai Hing Wendy 關麗馨 (supervisor) 
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2024
Abstract
自1927年創立以來，「陳意齋」一直堅持選用上乘材料，手工製餅，將懷舊零食的獨特情懷傳承至今。然而，現在品牌面臨消費者老齡化和網絡影響力不足的挑戰。此次品牌重塑，旨在為「陳意齋」注入新活力，將百年傳承與現代創新完美結合，讓懷舊中式零食煥發新生。
Type of Resource
Image
Language
English, Chinese
Physical Description
This work includes 5 image files.
Keywords
branding (marketing); advertising campaigns; pastry
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:289
Title
Taste of a century, passing on the essence = 百年滋味 , 延續美好 - img1
Collection
A&SS Creative Arts Student Works
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link