Taste of a century, passing on the essence = 百年滋味 , 延續美好

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識別號: assca:288
題名: Taste of a century, passing on the essence = 百年滋味 , 延續美好
作品類型: Final Year Project/Work
系列 / 集 / 庫: A&SS Creative Arts Student Works
創建者: You, Binglin 游炳麟 (group member)
Cheng, Jiaxin 成嘉欣 (group member)
Luk, Sau Fan 陸秀芬 (group member)
Man, King Fai 文景暉 (group member)
Tong, Kei Na 唐姬娜 (group member)
Kwan, Lai Hing Wendy 關麗馨 (supervisor)
學院 / 部門: School of Arts and Social Sciences (A&SS)
學系: Department of Creative Arts
課程: Bachelor of Arts with Honours in Creative Advertising and Media Design
日期: 2024
摘要: 自1927年創立以來，「陳意齋」一直堅持選用上乘材料，手工製餅，將懷舊零食的獨特情懷傳承至今。然而，現在品牌面臨消費者老齡化和網絡影響力不足的挑戰。此次品牌重塑，旨在為「陳意齋」注入新活力，將百年傳承與現代創新完美結合，讓懷舊中式零食煥發新生。
資料類型: Image
語言: English, Chinese
資料描述: This work includes 5 image files.
關鍵字: branding (marketing); advertising campaigns; pastry
存取限制: Public Access
固定連結: https://repository.lib.hkmu.edu.hk/sw/islandora/object/assca:288

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