Record Details
Record ID
assca:156
Title
Leung So Kee : reverse the rain, create the ego = 梁蘇記 : 顛倒晴雨之美, 打造個性印記
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Leung, Chun Kan 梁俊勤 (group member)
Lo, Pak Hei 盧柏熹 (group member)
Ng, Man Yin 吳文彥 (group member)
Yau, Ngai Pik 丘藝碧 (group member)
Yeung, Lau Kwan 楊柳鈞 (group member)
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2023
Abstract
梁蘇記始創於1885年，為本港的百年品牌。然而鮮為人知的是，梁蘇記的「雨傘製作技藝」早已納入香港非物質文化遺產名錄中，極具價值和意義。透過品牌重塑，創作團隊希望梁蘇記能以煥然一新的形象再次走進大眾視野，同時將這項極具文化價值和急需保存的技藝推廣至大眾，扭轉傳統手工藝面對科技只能黯然離場的宿命。
Type of Resource
Video
Language
No Linguistic Content
Physical Description
This work includes 2 video clips.
Keywords
branding (marketing); umbrella industry
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:158
Title
Leung So Kee : reverse the rain, create the ego = 梁蘇記 : 顛倒晴雨之美, 打造個性印記 - video2
Collection
A&SS Creative Arts Student Works
Physical Description
1 minute 32 seconds.
Access Eligibility
Public Access
Permanent Link