意想不到的 Da Dino = Surprising Da Dino | HKMU Student Works Repository

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A&SS Creative Arts Student Works

Record Details

Record ID: assca:159
Title: 意想不到的 Da Dino = Surprising Da Dino
Type of Work: Final Year Project/Work
Collection: A&SS Creative Arts Student Works
Contributor: Leung, Tsz Ching 梁子晴 (group member)
Sze, Jing Ru 施靜茹 (group member)
Tsang, Sze Nga 曾施雅 (group member)
Yiu, Nga Sze 饒雅詩 (group member)
School / Unit: School of Arts and Social Sciences (A&SS)
Department: Department of Creative Arts
Program: Bachelor of Arts with Honours in Creative Advertising and Media Design
Date: 2023
Abstract: Da Dino在香港已有接近30年歷史。問卷調查結果顯示，香港人對Da Dino仍然缺乏認識，甚至從未聽聞品牌的存在。近年受疫情影響，Da Dino面對原材料運輸障礙，以及香港市場口味與消費形式的改變，經營上倍感困難。創作團隊希望幫助Da Dino重新塑造品牌形象，設計新商標加強品牌與意式雪糕的視覺關聯性，將四個系列的雪糕產品化身為四個Da Dino Family的成員，應用在不同的包裝和宣傳品設計上。此外，創作團隊更結合線上及線下宣傳，為Da Dino塑造一個歡樂且適合一家大小的品牌形象。
Type of Resource: Video
Language: Chinese
Physical Description: This work includes 2 video clips.
Keywords: branding (marketing); advertising characters; frozen desserts; ice cream, ices, etc.
Access Eligibility: Public Access
Permanent Link: https://repository.lib.hkmu.edu.hk/sw/islandora/object/assca:159

Object Details

Record ID: assca:160
Title: 意想不到的 Da Dino = Surprising Da Dino - video1
Collection: A&SS Creative Arts Student Works
Physical Description: 40 seconds.
Access Eligibility: Public Access
Permanent Link: https://repository.lib.hkmu.edu.hk/sw/islandora/object/assca:160