Details
Record ID
assca:166
Title
甄沾記 : 絞盡椰汁 = Yan Chim Kee : the essence of coconut juice
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Chang, Wai Ying 鄭蔚瑩 (group member)
Kown, Ka Ki 孔嘉琪 (director)
Sung, Cheuk Lam Jacqueline 宋卓霖 (director)
Tin, Chiu Lam 田俏琳 (director, producer)
Ng, Lai Sim Terry 吳麗嬋 (supervisor) 
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2023
Abstract

甄沾記，一個百年老字號，是香港人熟悉的懷舊味道。

為傳承這個百年品牌，創作團隊致力將品牌年輕化，以吸引新一代的注意。廣告計劃以輕鬆搞笑的短片，帶出「絞盡椰汁 • 甄沾記」的口號，突出甄沾記產品採用天然椰汁製造的賣點，並透過互動式戶外廣告、社交媒體互動遊動及內容行銷，加深年輕受眾對品牌的認知和好感。此外，創作團隊亦重新設計產品包裝及銷售點廣告，刺激消費者的購買意慾。

Type of Resource
Video
Language
Chinese
Physical Description
1 minute 4 seconds.
Awards
最喜愛參展作品大獎, 香港都會大學創意藝術畢業展, 2023 (香港都會大學. 人文社會科學院. 創意藝術學系)
Keywords
branding (marketing); coconut products
Access Eligibility
Public Access
Permanent Link