Record Details
Record ID
assca:172
Title
香港旅遊發展局 : 不一樣的香港 = Hong Kong Tourism Board : another Hong Kong
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Lee, Ka Kwan 李嘉君 (group member)
Leung, Hoi Ching 梁凱晴 (group member)
Wong, Hau Lam 黃巧琳 (group member)
Wong, Yan 黃欣 (group member)
Yu, Man Ka 余敏嘉 (group member)
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2023
Abstract
「不一樣的香港」廣告活動系列，包括專屬於本地旅遊的護照、機票、明信片和微電影，讓參加者可以自行選擇明信片不同的部分放入護照中，透過探索香港各個特色景點，像微電影中的情節一樣以不同角度和方式去欣賞香港風貌，並根據個人喜好和感受去拼貼出屬於自己的香港。
Type of Resource
Video
Language
Chinese
Physical Description
This work includes 5 video clips.
Keywords
branding (marketing); tourism
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:173
Title
香港旅遊發展局 : 不一樣的香港 = Hong Kong Tourism Board : another Hong Kong - video1
Collection
A&SS Creative Arts Student Works
Physical Description
14 minutes 35 seconds.
Access Eligibility
Public Access
Permanent Link