Record Details
Record ID
assca:189
Title
BeCandle : Home Scent = BeCandle : 家 • 香
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Au-Yeung, Wing Sze 歐陽穎思 (group member)
Chan, Ka Ming 陳家明 (group member)
Chan, Man Lee 陳文莉 (group member)
Cheung, Yu Fai 張宇暉 (group member)
Choi, Pak Hei 蔡栢曦 (group member)
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2023
Abstract

每個人對 「家」 都有不同的詮釋，西貢蠟燭店 — BeCandle 的 「OUR LAND」 系列香薰蠟燭，體現了創辦人心目中「家」的模樣。

創作團隊製作了名為「Home Scent」的廣告活動，透過展覽和工作坊宣傳 「OUR LAND」 的 5 款香薰蠟燭，為顧客提供了一種探索 「家」 的方式，並通過沉浸式體驗，將氣味這個無形的概念具象化，讓顧客重拾 「家 • 香」 的感覺

Type of Resource
Mixed
Language
English, Chinese
Physical Description
This work includes 1 video clip and 3 PDF files.
Keywords
branding (marketing); candles
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:191
Title
BeCandle : Home Scent = BeCandle : 家 • 香
Collection
A&SS Creative Arts Student Works
Type of Resource
Video
Language
English, Chinese
Physical Description
1 minute 20 seconds.
Access Eligibility
Public Access
Permanent Link