Details
Record ID
assca:215
Title
The use of music, lyrics and jingle in snack industry TVC = 歌詞在零食電視廣告中的應用
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Mak, Hau Laam 麥巧嵐 (creator)
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2023
Abstract
本文研究歌詞在零食產品的電視廣告中的應用，透過問卷調查和焦點小組，分析歌詞的運用對品牌回憶和購買意慾的影響。
Type of Resource
PDF
Language
English
Physical Description
1 page.
Keywords
music in advertising; television advertising; advertising - psychological aspects; consumers - attitudes; snack food industry
Access Eligibility
Public Access
Permanent Link