Record Details
Record ID
assca:606
Title
五味雜陳 : 尋味 = Magnolia Lab : Bitter Sweet
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Chan, Hoi Ting 陳凱婷 (group member)
Law, Yat Long 羅溢朗 (group member)
Cheung, Yau Ching 張尤政 (group member)
Chan, Wun Han Jannel 陳煥嫻 (supervisor) 
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2025
Abstract
五味雜陳 Magnolia Lab 是香港本地的利口酒品牌，結合傳統浸酒和西式調酒，展現香港獨特風味。

品牌成立不久，知名度較低，目標顧客群也較狹窄。為提升品牌曝光率，創作團隊重新設計包裝，並運用微電影，社交媒體及戶外廣告推廣。並透過微電影提醒觀眾珍惜傳統文化，讓五味雜陳與年輕市場重新連結。
Type of Resource
Mixed
Language
Chinese
Physical Description
This work includes 5 image files.
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:608
Title
五味雜陳 : 尋味 = Magnolia Lab : Bitter Sweet - image3
Collection
A&SS Creative Arts Student Works
Type of Resource
Image
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link