Mindful Sparks : to spark your mind | HKMU Student Works Repository

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Record Details

Record ID: assca:162
Title: Mindful Sparks : to spark your mind
Type of Work: Final Year Project/Work
Collection: A&SS Creative Arts Student Works
Contributor: Cheng, Yueqing 程月清 (group member)
Li, Tsun Hang 李浚亨 (director, producer)
Ma, Chun Hin 馬俊軒 (group member)
Tang, Sze Man 鄧詩敏 (producer)
Tso, Wan Shu 曹允舒 (director)
Ng, Lai Sim Terry 吳麗嬋 (supervisor)
School / Unit: School of Arts and Social Sciences (A&SS)
Department: Department of Creative Arts
Program: Bachelor of Arts with Honours in Creative Advertising and Media Design
Date: 2023
Abstract: Mindful Sparks是本地出品的有汽健康飲品，以酒樽的外形和零酒精的成分，讓消𥄱者在社交場合中既可享受盡情暢飲的樂趣，又無醉倒傷身的顧慮。由於品牌歷史較短，知名度低，創作團隊特別為Mindful Sparks重新設計包裝，並透過短片廣告、活動行銷、社交媒體內容及銷售點宣傳品，增加消𥄱者對Mindful Sparks的認識和興趣，鼓勵他們做個精明又健康的飲家。
Type of Resource: Video
Language: English, Chinese
Physical Description: This work includes 2 video clips.
Keywords: branding (marketing); non-alcoholic beverages
Access Eligibility: Public Access
Permanent Link: https://repository.lib.hkmu.edu.hk/sw/islandora/object/assca:162

Object Details

Record ID: assca:164
Title: Mindful Sparks : to spark your mind - video2
Collection: A&SS Creative Arts Student Works
Physical Description: 57 seconds.
Access Eligibility: Public Access
Permanent Link: https://repository.lib.hkmu.edu.hk/sw/islandora/object/assca:164