Record Details
Record ID
assca:216
Title
MockChiller mocktail by Summi Group = MockChiller 果味特飲 by Summi Group
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Lam, Ka Wai 林家慧 (group member)
Law, Julia Ka Ming 羅嘉明 (group member)
Leung, Yuet Ming 梁悅明 (group member)
Ma, Suet Yee 馬雪儀 (group member)
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2023
Abstract
森美低糖果汁系列是森美（集團）控股有限公司旗下的產品。為了提升品牌在香港的知名度，這次特別推出針對年輕、忙碌的城市族群設計的果味特飲系列—MockChiller，旨在創造一個有趣、無憂無慮的品牌形象。四款口味配合獨特設計的「HEAnimal」，能迎合不同人的個性和場合，讓年輕人在繁忙的生活中「放下空，鬆一鬆」。此外，計劃並透過大型推廣活動「HEAnimal Chill 級夏日祭」，為品牌創造鮮明的個性，吸引廣告受眾。
Type of Resource
Mixed
Language
English
Physical Description
This work includes 1 PDF file and 1 image file.
Keywords
branding (marketing); advertising campaigns; advertising characters; beverages
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:217
Title
MockChiller mocktail by Summi Group = MockChiller 果味特飲 by Summi Group - pdf
Collection
A&SS Creative Arts Student Works
Type of Resource
PDF
Physical Description
6 pages.
Access Eligibility
Public Access
Permanent Link