MockChiller mocktail by Summi Group = MockChiller 果味特飲 by Summi Group

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Record Details

识别号: assca:216
题名: MockChiller mocktail by Summi Group = MockChiller 果味特飲 by Summi Group
作品类型: Final Year Project/Work
系列 / 集 / 库: A&SS Creative Arts Student Works
创建者: Lam, Ka Wai 林家慧 (group member)
Law, Julia Ka Ming 羅嘉明 (group member)
Leung, Yuet Ming 梁悅明 (group member)
Ma, Suet Yee 馬雪儀 (group member)
学院 / 部门: School of Arts and Social Sciences (A&SS)
学系: Department of Creative Arts
课程: Bachelor of Arts with Honours in Creative Advertising and Media Design
日期: 2023
摘要: 森美低糖果汁系列是森美（集團）控股有限公司旗下的產品。為了提升品牌在香港的知名度，這次特別推出針對年輕、忙碌的城市族群設計的果味特飲系列—MockChiller，旨在創造一個有趣、無憂無慮的品牌形象。四款口味配合獨特設計的「HEAnimal」，能迎合不同人的個性和場合，讓年輕人在繁忙的生活中「放下空，鬆一鬆」。此外，計劃並透過大型推廣活動「HEAnimal Chill 級夏日祭」，為品牌創造鮮明的個性，吸引廣告受眾。
资料类型: Mixed
语言: English
资料描述: This work includes 1 PDF file and 1 image file.
关键词: branding (marketing); advertising campaigns; advertising characters; beverages
存取限制: Public Access
固定连结: https://repository.lib.hkmu.edu.hk/sw/islandora/object/assca:216

Object Details

识别号: assca:217
题名: MockChiller mocktail by Summi Group = MockChiller 果味特飲 by Summi Group - pdf
系列 / 集 / 库: A&SS Creative Arts Student Works
资料类型: PDF
资料描述: 6 pages.
存取限制: Public Access
固定连结: https://repository.lib.hkmu.edu.hk/sw/islandora/object/assca:217