Record Details
Record ID
assca:624
Title
Mobile Softee = 富豪雪糕
Type of Work
Final Year Project/Work
Collection
A&SS Creative Arts Student Works
Contributor
Cheng, Sum Yi 鄭森兒 (group member)
Poon, Ka Ching 潘嘉晴 (group member)
Lam, Sui Kwong Sunny 林萃光 (supervisor) 
School / Unit
School of Arts and Social Sciences (A&SS) 
Department
Department of Creative Arts
Program
Bachelor of Arts with Honours in Creative Advertising and Media Design
Date
2025
Abstract
Mobile Softee was originally known as Mister Softee and changed its name in the 2010s. The brand, a historic icon of Hong Kong, features a mobile ice cream truck with a distinctive white, red and blue design that plays the music box-style melody "The Blue Danube".

The company was founded by Ted Drew, Ho Ging Yuen and Tong Hok Yuen after they travelled to England in the 1970s, where they introduced the ice cream truck concept to Hong Kong and acquired the franchise rights in the 1970s.

In 1978, the government stopped issuing licenses to mobile vendors, so today there are only 24 licensed ice cream trucks left.
Type of Resource
Mixed
Language
No linguistic content
Physical Description
This work includes 4 image files.
Access Eligibility
Public Access
Permanent Link
Object Details
Record ID
assca:628
Title
Mobile Softee = 富豪雪糕 - image4
Collection
A&SS Creative Arts Student Works
Type of Resource
Image
Physical Description
1 image file.
Access Eligibility
Public Access
Permanent Link