Mobile Softee = 富豪雪糕 | 香港都会大学学生作品资料库

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识别号: assca:624
题名: Mobile Softee = 富豪雪糕
作品类型: Final Year Project/Work
系列 / 集 / 库: A&SS Creative Arts Student Works
创建者: Cheng, Sum Yi 鄭森兒 (group member)
Poon, Ka Ching 潘嘉晴 (group member)
Lam, Sui Kwong Sunny 林萃光 (supervisor)
学院 / 部门: School of Arts and Social Sciences (A&SS)
学系: Department of Creative Arts
课程: Bachelor of Arts with Honours in Creative Advertising and Media Design
日期: 2025
摘要: Mobile Softee was originally known as Mister Softee and changed its name in the 2010s. The brand, a historic icon of Hong Kong, features a mobile ice cream truck with a distinctive white, red and blue design that plays the music box-style melody "The Blue Danube".

The company was founded by Ted Drew, Ho Ging Yuen and Tong Hok Yuen after they travelled to England in the 1970s, where they introduced the ice cream truck concept to Hong Kong and acquired the franchise rights in the 1970s.

In 1978, the government stopped issuing licenses to mobile vendors, so today there are only 24 licensed ice cream trucks left.
资料类型: Mixed
语言: No linguistic content
资料描述: This work includes 4 image files.
存取限制: Public Access
固定连结: https://repository.lib.hkmu.edu.hk/sw/islandora/object/assca:624

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